Heineken is a globally recognized brand with extremely successful advertising campaigns. However, the beer company does more than just creating content to promote higher sales.
I’ve only recently realized Heineken’s success at being more than just your typical beer brand when the company sponsored the new James Bond movie Skyfall. Although a majority of Heineken’s commercials run towards the bizarre and unique end, it definitely distinguishes itself from its other competitors. So when Heineken released its commercial with Daniel Craig and his Bond girl Berenice Marlohe, Heineken started catching my eye.
Looking into the brand, Heineken has done really well at getting its brand out to consumers. Aside from your typical print and TV ad campaigns, Heineken is involved with its consumers. For instance, Heineken’s Open’er music festival in Poland has been a huge success. At one point, Heineken even utilized this opportunity to push for social media content through QR codes. Personally, I would never use QR codes, but I commend Heineken for using QR codes in a unique and creative way where concert goers can make their own QR codes with a secret message that can only viewed when scanned.
Heineken has also created an interesting social media campaign in Brazil this past year known as the “One Like One Balloon.” This campaign was very simple… for every like that Heineken received, an office space in Brazil would be filled with one green balloon. In a short amount of time, the campaign amassed thousands of likes. As the day progressed, the Heineken staff members made short and informal video updates.
Overall, Heineken is one of the top companies that has been successful with creating successful social media campaigns in addition to promoting its brand.