Red Bull: Gives You More Than Wings

What is the first word or image that pops into mind when you hear the brand name “Red Bull”? I used to imagine the hilarious cartoon advertisements that Red Bull occasionally broadcasts, but now after several global campaigns, Red Bull seems so much more than just an energy drink.

Compared to its competitors like Monster, Red Bull is a lifestyle. In its new commercial, there is a quote that truly defines Red Bull: “The only limit is the one you set yourself.”¬†With that mantra, it challenges people to explore past their boundaries and constantly break their limitations.

It’s amazing how campaigns can truly change a person’s perception of a brand.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s