What is the first word or image that pops into mind when you hear the brand name “Red Bull”? I used to imagine the hilarious cartoon advertisements that Red Bull occasionally broadcasts, but now after several global campaigns, Red Bull seems so much more than just an energy drink.
Compared to its competitors like Monster, Red Bull is a lifestyle. In its new commercial, there is a quote that truly defines Red Bull: “The only limit is the one you set yourself.” With that mantra, it challenges people to explore past their boundaries and constantly break their limitations.
It’s amazing how campaigns can truly change a person’s perception of a brand.