Although trends suggest that people in the United States are slowly decreasing their usage time on Facebook, the huge social media site is still quite relevant in other parts of the world such as Brazil. Brazil is a growing market that many companies and brands can capitalize their usages towards this new customer segment.
This infographic suggests multiple helpful hints on making a company’s facebook page the best it could be.
I’m not a huge fan of QR codes, so I would try and avoid those. Not everyone decides to download a scanner on their phone when they see a QR code. Personally, I know I downloaded it on my first smart phone, but have never downloaded it since.
I do like the concepts under Fans and Events. These suggest plentiful ways to interact with customers/fans and potentially make them into loyal customers.